Some Words from the Founder

Laurent David | Founder

As a child, I grew up surrounded by fabrics, patterns, and silhouettes. Fashion wasn't just an environment: it was my home. My father ran a large menswear ready-to-wear brand in Paris; my mother, a muse of Chanel and Dior, taught me that style is a way of speaking without words.

Over the years, my friends would ask me for advice on what they were wearing, and before I knew it, I became their personal shopper. Fashion became my language.

But in 1995, I felt I needed to get away from all that. I went to India—a land that transformed me—then to Bali, where I lived for three years and met the mother of my son, Sacha.

Upon returning to Europe, I rediscovered fashion through secondhand shopping. I found pieces from brands I loved when I was younger… and something more important: a new way of consuming, more conscious, more responsible. My mantra was born:

“Enjoy doing good for the planet.”

CASA BLOOM BARCELONA is a reflection of everything I love: fashion, art, communication, and sustainability. It's a space where luxury and conscience go hand in hand.

A concept that celebrates good taste, without compromising our values.

Before this, I had already planted a seed with ORANGE AMOUR, a mantra bracelet brand with which we planted a tree for every piece sold. Today, we continue that journey with CASA BLOOM BARCELONA, donating part of our proceeds to 1% FOR THE PLANET®.

Ethical Consumption & Style with Soul.